ESTESIKA
Digital Advertisement (2018-2019)
The Brand
Estesika is an online thrift-shop founded in 2018. Having a big idea of reducing fashion waste by curating one-by-one old clothes in Bandung, Estesika wants to sell vintage clothing in a catchy and bold way. It has weekly articles released with different theme so that the audience will keep waiting for new edition.
In every photoshoot, I made things as close as possible to the audience's behaviour and daily activities so that they would feel the sense of belonging.
